Make a Renewed Commitment to Consumer Choice

3. Disclose the source of their names. If consumers request it, tell them where you got their names. Train your customer service reps to handle this directly. And don’t make agreements with other list owners that prohibit you from disclosing them as the source.

4. Use the Mail Preference Service (MPS) frequently. This suppression list of consumers who prefer to receive no commercial solicitations or requests for donations has been in existence for decades. DMA members have been required to use MPS at least once every three months to suppress names on all prospect lists. Under that system, however, consumers sometimes didn’t see the results of their choices for several months.