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Pat Kachura
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In its simplest form, the notice could read like this:
If you wish to receive fewer or no mail offers from us, go to our Web site at www.(your Web site).com/consumerchoice.
It could be more elaborately designed by your copywriters or have an environmental spin. But the bottom line is that the language you write in should convey that you care about your customers’ choices and are committed to act on them.
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Pat Kachura
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