Make More Profits From a Static Product Line
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By Gina Valentino
Nine merchandising tactics to try.
One of the most common merchandising questions from business-to-business (b-to-b) catalogers is how to increase sales (or profits) from static product lines. Often, b-to-b merchandising teams are at the mercy of a manufacturer's research and development budgets, as well as the timely release of new product introductions.
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- People:
- Gina Valentino
- J. Schmid
- Places:
- Mission, Kan.
- Shawnee
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