Make More Profits From a Static Product Line

By Gina Valentino

Nine merchandising tactics to try.

One of the most common merchandising questions from business-to-business (b-to-b) catalogers is how to increase sales (or profits) from static product lines. Often, b-to-b merchandising teams are at the mercy of a manufacturer's research and development budgets, as well as the timely release of new product introductions.