Make Industry Benchmarks and Best Practices Work for You

Accurate tracking has become a tough marketing issue. The best way to determine which source code generated the order is through a matchback process in which your service bureau matches responders against your mailed output. But this tends to be a one-shot process usually performed after a mailing is 100 percent complete and all sales are in. Consider using a product such as ChannelView from Abacus, which utilizes a matchback process and updates your results weekly, even daily, if you have the budget.