Make Industry Benchmarks and Best Practices Work for You

This is the ultimate benchmark of whether a list and/or housefile segment is profitable, and it’s easy to pinpoint for your specific business.

Percent repeat buyers. Focus your time and marketing dollars testing how you can improve this key ratio. If you can benchmark your current rate of repeat buyers, and focus on turning one-time buyers into two-time customers (or more), you’ll see a significant lift in results. And your profitability will increase as a result.