Make Industry Benchmarks and Best Practices Work for You

This month I’ll highlight the more common benchmarks and best practices for marketing, merchandising and fulfillment/customer service.

MARKETING

Increased page counts. In general, if you increase pages, you’ll get half of the percent increase in pages in actual demand lift. So if you increase your page count from 80 to 88, the increase in pages is 10 percent. Use a factor of 5 percent as your expected demand lift when creating a pro-forma income statement to determine if the added pages will pay for themselves.