Make Industry Benchmarks and Best Practices Work for You

Web order confirmation. Most customers now expect to get an order acknowledgement via e-mail within a few hours; a follow-up e-mail with details including expected shipping dates should arrive within 24 hours; and yet another e-mail should be received letting them know when their orders shipped. If possible, the last e-mail should contain a link to track their orders. (These all are excellent reasons to capture customers’ e-mail addresses when they place orders by phone.)