Make Industry Benchmarks and Best Practices Work for You

Call length. This benchmark will depend heavily on how consultative the sell has to be, how many line items you typically have per order (2.5 is normal), how many ship-to’s you have per order and if you’re upselling or cross-selling. So, if you hear that a benchmark for call length on orders should be a specific length of time, remember that your order process may not be what the study deemed as typical.