Make Industry Benchmarks and Best Practices Work for You

Percent new vs. repeat business. This is the ultimate catch-22: You need to keep adding new items so your customers stay interested in your offerings. But most new items fail. Repeat items perform much better, but your customers soon will tire of seeing the same products.

Generally, new items should represent 20 percent to 30 percent of your offering. But remember, 80 percent of the new items won’t do well enough to repeat!