Make Industry Benchmarks and Best Practices Work for You

MERCHANDISING

Merchandise mix. To find out if you have a well-balanced merchandise mix, measure sales by product category to the space you’ve allocated that segment. If you have categories that aren’t performing well, reduce the offer and expand your top merchandise groups. If you’re doing well in all categories, add pages to boost sales, rather than reallocate space. Remember, adding pages to your catalog generally is a good value and investment, provided you have the merchandise.