How Many Ways Can You Say 'Great'?
Make greater use of a thesaurus and you may be surprised
Take that extra step to replace words seen so often in copy. You might even surprise yourself and find a new approach or benefit to present about your product. For instance, look at the word list below; after each word are several alternatives (in italics) to give reliable standbys new life and deeper clarity.
- Great: vast, grand, distinguished, impressive, remarkable, stately, fantastic;
- Easy: simple, effortless, uncomplicated, painless, straightforward;
- Flair: style, finesse, glamour, panache, vitality, taste;
- Inspire: encourage, energize, motivate, vitalize, waken; and
- Walk: stroll, stride, march, hike, skip, step, strut.
In the example, "great" loses its generic and often overused meaning when you replace it with words such as "remarkable" or "distinguished." These words convey specific meanings and help define your products for the consumer.
- Companies:
- Microsoft Corp.
- People:
- Denise McGill
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