How Many Ways Can You Say 'Great'?

Do you find the same words cropping up repeatedly in your catalog copy? Words like "great," "perfect," "designed," "style" and "provide"? If so, one of the hazards you face is that your copy soon becomes predictable and can quickly lose consumer interest.

One way to beat predictable and potentially dull copy is by using the everyday thesaurus. That playful, fun-loving, teasing book of synonyms can give your copy a fresh look. If consumers can anticipate how your copy will read, they won't bother to finish it. Spice up a product description and give it an edge by avoiding having it sound like the product your competitor offers.