Make Blogging and RSS Pay Off by Driving Traffic and Sales Through Optimized Blogs and Feeds

URLs are very important to your blog’s rankings, too. Use “URL rewriting,” which is supported on most blog platforms, to create keyword-rich URLs that have no “stop characters” (question marks, ampersands or equals signs). Separate keywords with hyphens, not underscores, as Google doesn’t treat underscores as word separators.