Make Blogging and RSS Pay Off by Driving Traffic and Sales Through Optimized Blogs and Feeds

Use the Neat-o tool to review the anchor text on your inbound links. Then ask your blogger friends who link to you with throwaway phrases like “click here” to change their wording.

A very powerful, somewhat advanced tactic is to provide visitors and spiders with a “tag cloud” full of keyword-rich text links that point to “tag pages” hosted on your blog. These are created automatically using a tagging plug-in like Ultimate Tag Warrior.