Majority of Catalogers Offer Loyalty Programs for Free
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* 73.7 percent of supermarket and grocery store respondents use face-to-face interactions to invite customers into their loyalty programs;
* 64.7 percent of hotel and restaurant respondents have a proprietary loyalty program in place, rewarding customers with their own products/services; and
* according to retail and department store respondents, member upgrades are the rewards most likely to be redeemed, with an average of six out of a possible seven doing so.
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- Companies:
- Direct Marketing Association
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