Majority of Catalogers Offer Loyalty Programs for Free
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* 25 percent of catalogers said they charge different membership fees depending on the level of the loyalty program, and less than 10 percent charge one nominal fee to customers who join;
* overall, more than 70 percent of the respondents said they offer free enrollment to their loyalty programs;
* 15.5 percent of respondents said they tier their fee structures and rewards programs;
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- Companies:
- Direct Marketing Association
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