Strategy: Maintaining a Relational vs. Flat File Marketing Database
What’s the best strategy for your business — and why
l Online access makes it possible to view information and perform selections.
l It allows for full analytical capabilities.
l Promotional activity in e-mail, retail and catalog can be viewed.
l Because of the information it maintains, lifetime value as well as other analysis can be developed.
l All of the history for each order is viewable.
- Companies:
- Lett Direct Inc.
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