Strategy: Maintaining a Relational vs. Flat File Marketing Database
What’s the best strategy for your business — and why
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Cost is an important consideration with regard to setting up and maintaining a relational database vs. flat file database. One is more expensive than the other. Carefully consider the advantages of a flat file database vs. those of a relational database before you decide which way to go. Here are some points to consider.
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- Lett Direct Inc.
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