Mailers Urged to Influence Regulatory Commission to Approve, Finalize 'Summer Sale' Rates

"The USPS has demonstrated their willingness to be proactive and take advantage of flexible pricing through the recently proposed 'Summer Sale,'" said Neil O'Keefe, vice president of the Direct Marketing Association's catalog and multichannel merchant segment, in a letter to members on May 18. He urged all catalog mailers to support the effort by faxing letters to Postal Regulatory Commission Chairman Dan Blair asking for the PRC to "expeditiously endorse this program so that we can move forward and take full advantage of the benefits throughout the coming summer months."