Traveling Through Digital Waters
Magellan’s celebrates a milestone birthday with its first CTP issue
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Will the new production methods translate into more sales? Not even McManus knows. “We just don’t have that side-by-side test to say that going to the ‘digital location,’ if you will, always results in higher sales per square inch. All we’ve had to rely on are the general comments that our travel gear specialists get from our customers who say they just really love the presentation.”
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Allison Schill Eckel
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