Traveling Through Digital Waters

“The PDF files go direct to the printer, and the time has shortened, and the cost has come down on all of that to where I think we will see a bit of a savings even at this stage,” McManus predicts.

For now, the benefits of digital prepublishing technologies and the revised look and feel of Magellan’s catalog can be measured only in terms of manufacturing costs and time to market. Although important benchmarks, they cannot provide the crucial data of customer reception.