Traveling Through Digital Waters

Blazing a Filmless Trail

Once Balint’s team finalizes the catalog’s layout and Magellan’s has approved the pages, the files are converted to PDFs (Adobe’s Portable Document Format) and sent to Quad/Graphics for printing. The files, however, are not transmitted digitally. Even with the file size reduction inherent in the PDF conversion, each page of the Fall catalog contains up to 20MB of data.