Customer Retention: Macy's Uses Predictive Analytics to Grow Customer Spend

The ability for Macy's to create accurate and robust predictive models in a timely manner has helped the retailer achieve a near 12 percent increase in online sales, the result of more targeted emails to customers and prospects as well as personalized content delivered to website visitors.

"SAP InfiniteInsight is a product that excels in speed to results," said Kerem Tomak, group vice president, marketing analytics and CRM, Macys.com, in a press release from SAP. "It's scalable, concise and very efficient — it's the reliable choice for predictive modeling. It's my go-to product for everything that requires scale for my enterprise-level solution."