Customer Retention: Macy's Uses Predictive Analytics to Grow Customer Spend

With SAP InfiniteInsight, however, Macy's now has a solution for the automated creation of accurate and robust predictive models. The solution has served as a replacement for the classic model creation process, which is manual, repetitive and prone to human error. With the new solution firmly in place, Macy's is now able to build 20 predictive models in a few weeks, which amounts to a 15 times increase in productivity compared to the previous solution.