Customer Retention: Macy's Uses Predictive Analytics to Grow Customer Spend

The solution has yielded immediate dividends for Macy's in terms of speed to market. Prior to working with SAP's solution, for example, Macy's had a number of variables to analyze when it came to understanding the likelihood that an individual customer would spend a specific amount of money in a certain product category. Its traditional approach to predictive analytics required the retailer to consult with any number of data scientists on staff, as well as create and use a predictive model for each product category.