Macy's to Open LensCrafters in Department Stores

Total Retail’s Take: This fits right in with Macy’s strategy to optimize its retail spaces by partnering with other brands for shops-in-shops. Macy's has leased space to other retailers, like Sunglass Hut and Finish Line, in many stores. A Macy’s spokeswoman said the company likes to partner with specialty retailers selling products that benefit from expertise Macy's doesn't have in-house. Macy’s is closing stores nationwide, so we'll see if this strategy helps to revitalize the stores that are being kept open.