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- a reorganization that's removed Macy's divisional structure and integrated its functions into one organization;
- its My Macy's localization concept, where the company's buyers and planners track what consumers are looking for in their local stores in an effort to bring a better sense of branding, sizing and marketing to each Macy's store nationwide;
- an omnichannel integration strategy that blurs the lines between Macy's stores, its website and mobile technology so that it can respond to consumers’ needs no matter how they shop; and
- its MAGIC Selling in-store growth strategy, which trains Macy's sales associates so they can better understand the needs of its shoppers in order to provide options and advice.
"Macy's gifting strategies should also drive incremental top-line growth this holiday season," said Clark. "Our pricing studies suggest that Macy's has the greatest pricing power across the midtier space, a positive in a cost-inflationary environment."
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- Companies:
- Amazon.com
- Macy's
- Nordstrom
- Target
- Places:
- China
- New York City
E
Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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