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Christmas '11: The Retail Forecast, a half-day conference presented by the Retail Marketing Society on Nov. 1 in New York City, showcased Morgan Stanley analysts naming eight cross-channel retailers they're betting on for success this holiday season. They include the following:
Macy's. According to Michelle Clark, senior retailing analyst/department stores at Morgan Stanley, initiatives that have helped Macy's gain market share this year and should continue to drive momentum this holiday season include:
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- Companies:
- Amazon.com
- Macy's
- Nordstrom
- Target
- Places:
- China
- New York City

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