Macy's Launches Online Marketplace for Third-Party Sellers

Macy’s has launched its online marketplace, which was first announced in November 2021. The new digital marketplace on macys.com offers shoppers a curated assortment of new brands, merchandise categories, and products from third-party merchants and brand partners. The marketplace gives customers easy access to more than 20 product categories and 400 new brands. Macy's partnered with marketplace technology company Mirakl to create the platform, which provides third-party sellers the ability to integrate their products into Macy’s e-commerce architecture.

Total Retail's Take: The launch of a third-party marketplace is the next step in Macy's digital evolution. The department store chain is seeking to continue the momentum it has generated in its e-commerce business, which represented one-third of net sales in the third quarter of 2021. Macy's has made it its mission to be a digital-led omnichannel retailer. Furthermore, an online marketplace featuring goods from third-party brands will enable Macy's to expand its product assortment while not adding inventory costs, driving up profitability. Macy's is following in the footsteps of competitors such as Amazon.com, Walmart, Target in launching an online marketplace. Expect other traditional retail chains to follow the trend.