Macy's Embraces Omnichannel Commerce

Going forward, Gardiner believes Macy's will continue to maintain and improve upon its ship-from-store program — all with an eye on fending off Amazon.com. Our stores can be a competitive advantage, Gardiner said. Anther customer-friendly initiative that may be coming down the pike from Macy's is same-day delivery in select markets. While there are no firm plans for same-day delivery at this time, the retailer is evaluating its options, including partnering with a third-party service (e.g., Google, eBay) or developing in-house.