Macy’s Flower Show Attendance Grows Via HopStop Ad Campaign

By Melissa Campanelli

Macy's was pleased with the results of the HopStop.com campaign. "Performance of our HopStop campaign was very strong, with a clickthrough rate that exceeded expectations," Veras says. "Macy's 100 percent share of voice on HopStop for several days leading up to the events strongly contributed to those positive results. The Macy's Flower Show events were a huge success."

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Companies:
Macy's

People:
Joe Meyer
Orlando Veras

Places:
Chicago
Minneapolis
New York City
Philadelphia
San Francisco
Washington D.C.

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Prospecting: Macy’s Flower Show Attendance Grows Via HopStop Ad Campaign