Prospecting: Macy’s Flower Show Attendance Grows Via HopStop Ad Campaign

"For example, Macy's ad running on HopStop.com's Washington, D.C. page drew attention to the local Cherry Blossom Festival, which Macy's participated in for the first time," says Joe Meyer, CEO of HopStop.com. "Based on the timing of this campaign and the opportunity to engage with brides, there was also a wedding season tie-in for Macy's ads on HopStop.com. When users clicked on the ads, they were directed to a landing page with an offer for $20 off gift registry purchases of $100 or more."