Prospecting: Macy’s Flower Show Attendance Grows Via HopStop Ad Campaign

"We wanted to direct high-volume foot traffic to the Macy's Flower Show events in key markets, and our advertising takeover program with HopStop.com was a key component to accomplishing this goal," says Orlando Veras, a Macy's spokesperson.

For the takeover program, the city web pages of HopStop.com where the shows took place and the HopStop.com homepage exclusively featured Macy's half-page ads and leaderboard banners. The display ad creative was unique for each metropolitan market to highlight the different floral exhibits.