Macy’s Caters to Tourists With New Website

By Melissa Campanelli

Macy's, the iconic retail brand, has launched  visitmacysusa.com, a website designed to target domestic and international travelers — and ultimately bring them into Macy's stores as their shopping destinations.

The website expands the company's well-known outreach to domestic and international travelers, such as its Welcome Savings Pass, which offers domestic travelers up to 10 percent savings in all Macy's stores nationwide, or its Welcome International Savings Card, which offers 10 percent savings to international tourists. Macy's also has visitor centers in several stores — including New York at Herald Square, Philadelphia Center City, Chicago at State Street, San Diego at Horton Plaza and San Francisco's Union Square –— that offer amenities such as concierge services, language assistance and shopping assistance.

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Companies:
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Kristen Esposito

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Industry Eye: Prospecting - Macy’s Caters to Tourists With New Website