Mac’s Revs Up Catalog Fulfillment

To remedy this, Rick McIntosh, president of Mac’s, outsourced fulfillment to QuikPak, a company that stores and manages client inventory on-site, cleans and de-duplicates addresses, and assigns each catalog a USPS trackable code.

Mac’s now transmits to QuikPak all catalog requests twice a week, whether they amount to 10 or 1,000 data transmissions at a time. QuikPak in turn sends catalogs to requesters in three to seven days. (Mac’s also uses other QuikPak services such as flyer inserts and fulfillment to foreign addresses.)