Mac’s Revs Up Catalog Fulfillment

Back then, Mac’s mailed its 12 catalog titles using bulk rates through a service located near its Lockport, NY, headquarters. Because each of the catalog titles has a different weight, it took the company three to four weeks to gather enough requests to meet the U.S. Postal Service’s (USPS) 50-pound or 100-piece mailing requirement. It then took another four weeks for catalogs to arrive in prospects’ mailboxes.