Mac’s Revs Up Catalog Fulfillment

Problem: It took Mac’s Antique Auto Parts several weeks to fulfill catalog requests.
Solution: Implemented QuikPak’s catalog-fulfillment service.
Result: Prospects now get catalogs within seven days of their requests.

Multi-title niche cataloger Mac’s Antique Auto Parts, a supplier of replacement parts for vintage and classic Ford vehicles, couldn’t seem to deliver catalogs to requesters in less than four weeks. That was before January 2001 when it implemented a new catalog-fulfillment service.