Case Study: Mack’s Prairie Wings Hunts Down Increased Online Sales

"We still utilize the catalog," notes Raney. "Now when we have a new product or a catalog drops, Ability [Commerce] has those products ready online before the catalog ever drops. So there's a consistency there. Our customers prefer to look at the catalog, but then order online." That point is proven by the fact that MPW frequently tracks spikes in online sales after a catalog drops.