Case Study: Mack’s Prairie Wings Hunts Down Increased Online Sales

Online Sales Surge
Upon launching its site on Ability Commerce's platform in June 2006, MPW saw an almost immediate return on its investment. The retailer's online sales that year shot up 71 percent, and have continued to rise (48 percent in 2007; 21 percent in 2008; 50 percent in 2009; and a projected 25 percent increase in 2010). In 2005, online sales accounted for $2.5 million of MPW's total revenue; that figure is projected to be $30 million in 2010.