Case Study: Mack’s Prairie Wings Hunts Down Increased Online Sales
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Joe Keenan
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Recognizing the negative effect its shortcomings were having, MPW hired e-commerce website development firm Ability Commerce to help it deliver the online shopping experiencing its customers were clamoring for.
"The software alone has made Mack's site so much more robust than what it had before," says Kate Tucker, Ability Commerce's client coordinator for MPW, noting the addition of multiple product shots, a more efficient checkout page, and audio and video capabilities as key upgrades.
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- People:
- Cheryl Raney
- Mack
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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