Case Study: Mack’s Prairie Wings Hunts Down Increased Online Sales

Trying to manage and maintain its website in-house with the help of an outside contractor, MPW wasn't successful. The retailer's website encountered problems with missing images, product descriptions displaying incorrectly, inventory not being updated efficiently, among other issues.

MPW's customers were ready to make the shift online, but the retailer clearly wasn't. "Customers were saying, 'I want to buy from you, but I can't. You won't let me,'" recalls Cheryl Raney, MPW's chief financial officer, of the brand's initial foray into e-commerce. "We were losing customers to our competitors. With the dominant shift to online sales, we had to change with the times to remain a successful retailer."