Case Study: Mack’s Prairie Wings Hunts Down Increased Online Sales

Already a successful brick-and-mortar retailer for over 66 years, with a profitable catalog business for the past 17 years-plus, MPW faced a decision: continue on with its comfortable existence, or evolve with the times and grow to new heights. It chose the latter — although it wasn't without its struggles. Specifically, that evolution involved launching an e-commerce website, which MPW did in June 2003 to decidedly 
dreadful reviews.