Case Study: Mack’s Prairie Wings Hunts Down Increased Online Sales

PROBLEM: Mack's Prairie Wings (MPW), a cross-channel retailer of waterfowl gear and accessories for duck hunters, needed to upgrade its e-commerce website in order to grow its business.

SOLUTION: Hired an e-commerce website development firm.

RESULTS: Since relaunching its site on a new e-commerce platform in June 2006, MPW's sales have increased five straight years. The percentage of sales coming online has likewise increased each year, now accounting for 42 percent of total sales vs. 5 percent five years ago.