M-Commerce Tips for the Holiday Shopping Season

4. Holiday-specific keyword ads: Another mobile approach is to collect the best performing keywords from last holiday season, update and reuse those same words for this season's mobile search campaigns. A combination of year, seasonal keywords and local terms usually works best. Some seasonal keywords include "sale," "gifts," "discounts," "free shipping" and "same-day delivery." These keywords work well in getting more clicks during the holiday season. During this time of year, most consumers are looking for bargain discounts, coupons and offers. Adding discounts/free/offers as keywords as well as in ads can result in a huge increase in traffic.