M-Commerce Tips for the Holiday Shopping Season

3. Cross-device advertising: Today's consumers study offers at home using a laptop, then deep dive on a tablet when on the move and finally make a decision on their smartphone or, in some cases, in-store after inspecting the product. Statistics show it's rare for a shopper to use just one device in the decision-making process. To address this, retailers need a cross-device approach, mapping the decision-making process and engaging consumers with the optimal advertising mix that maximizes conversion.