M-Commerce Tips for the Holiday Shopping Season

2. Mobile retargeting: Apple's recently launched mobile operating system arrived with a furtive gift for marketers: the ability to retarget ads based on a user's in-app usage. Apple is promoting the new functionality as effectively solving the mobile cookie problem. Apple isn't alone, however, as other leading players offering mobile retargeting include Facebook, Google and Twitter. Marketers should retarget the 51 percent of consumers that engage with their app but do not complete a purchase by driving them back to the app.