M-Commerce Tips for the Holiday Shopping Season

Here are four practical tips for consumer-friendly mobile marketers on how to sell more during the 2014 holiday season:

1. Cross-selling with mobile: A documented 75 percent of in-app shoppers stated they're extremely loyal once they begin to use a retailer's mobile app to purchase. A critical component of successful consumer communication is cross-selling to an existing customer base. Cross-selling is the art of getting a customer to buy something else along with the product they've already chosen.