LVMH Says ‘No’ to Selling on Amazon

Total Retail’s Take: Luxury brands such as LVMH are concerned that Amazon’s product presentation and discounts could damage their brand reputations. In 2010, luxury retailers such as Chanel and Richemont fought for the right to refuse partnering with certain websites over pricing and counterfeit product concerns. Sales have been stronger than expected at LVMH’s flagship brand Louis Vuitton, so this seems like a smart move … for now.