Luxury Online: Social Influence in High-End Retail

5. Prioritize multichannel engagement. The rise of social networking platforms like Google+ Hangouts demonstrates that the curtain between brick-and-mortar and click-and-mortar has disappeared. This reality means that luxury retailers need to leverage multiple connection channels in their brand research, marketing and advocacy efforts. Most importantly, brands must exercise intentionality in the quality of their content and the authenticity of the relationships they're creating across every channel.